The Dyson blog: The power of uncertainty: The challenging path from purpose to project

Sher speaks about how much she values both the diversity of her team, as well as the openness and creativity of the Bryden Wood environment.

The team discovered two important things: the first was that the energy costs to manufacture the product would be high; the second was that the sale price for bottled water in Africa is low.This meant that, ultimately, the product itself was prohibitively unprofitable, and the entire venture ended up being deemed a nonviable investment.

The company decided not to build the factory at all..In other words, in this particular case, not building was deemed the most valuable thing.Design to Value thinking requires a change to the way we approach projects.

‘Can we do this?’ must become, ‘should we do this?’.One helpful way to approach things is to consider projects as having both a problem space and a solution space.

It’s important not to let our ideas about solutions become too fixed, too soon.

The problem may not always be perfectly understood when we begin.The benefits of using a Reference Design even with a traditional supply chain.

Sometimes the lack of supply chain maturity necessitates a more traditional construction process.However, even using a completely traditional build, reference design has numerous benefits:.

It facilitates the introduction of industrialised construction (including.platform approaches or P-DfMA. )